In spring of 2023, Star Atlas announced their intellectual (IP) Build Program.  This was a program that would allow anyone to have access to to the Star Atlas’ IP to use for a profit making enterprise.  I applied to create a merch store and was approved in the middle of June 2023.

I had been doing a few things related to Star Atlas as a content creator with the avatar of Intergalactic Herald.  But, I was interested in the idea of a more direct revenue generation effort.  A merch store sounded like a good idea and it would give me a chance to learn more about ecommerce.  I am the owner of a marketing agency and meet people that need help with their ecommerce businesses for paid ad and SEO.  I could get more experience for my business, provide a service to the Star Atlas community and maybe make a little money.