After completing all the business structure tasks, I moved to building the e-commerce platform. I build websites for my marketing agency clients on WordPress, so I could have built an e-commerce solution on it. But I decided to go with Shopify. I need to learn more about Shopify, so this merch store seemed like a good test candidate. Also, I figured it would integrate better with print-on-demand companies and payment processors.

I set up a test e-commerce store on Shopify and started learning about Shopify. There are a lot of areas to learn, like payments, shipping, taxes, and integrating with print-on-demand services. These are the back-end functions. However, there is also the user interface that includes theme selection and content.

In the end, Shopify seems to be a great solution.